How do the recommendations work?

adviceDirect uses MyAdvice to continuously monitor your portfolio and ensure your recommendations match your investor profile. You'll be notified right away of any areas that need attention with buy, hold and sell recommendations so you can adjust your portfolio to ensure you stay on track. We provide direction and help you maintain the right mix of equities and fixed income for your investor profile.

How do the alerts work?

adviceDirect will send you notifications (either by email or a secure MyLinkTM inbox) alerting you to any issues in your portfolio and what action you should take to bring it back in line with your investor profile. These include: & #8226;Alerts advising you that there is an issue with your portfolio's asset allocation, diversification or risk & #8226;Order fill notifications each time an equity order has been filled & #8226;Rating change of any asset in your portfolio & #8226;Corporate actions that need your attention & #8226;Non-qualified securities in your registered account & #8226;Market, stock and news alerts & #8226;Alert that your eStatement is ready to be viewed

How are the ratings calculated?

adviceDirect provides comprehensive ratings on equities, mutual funds and ETFs from our respected third-party partners Morningstar and MarketGrader: Morningstar Inc. is a leading provider of independent investment research in North America, Europe, Australia and Asia. Morningstar's benchmarking and classifications are widely recognized as the industry standard by asset managers, fund companies and financial intermediaries. Its ranking system analyzes individual exchange traded and mutual funds using a measurement of risk adjusted return of the past 3 years then assigns a score between 0-100 that indicates a buy, hold or sell recommendation. MarketGrader.com is an independent research provider who analyzes four key aspects of a public company's finances: growth, value, profitability and cash flow – for up to the past five years. It assigns a daily score to these areas, based on 24 fundamental indicators, and combines them into an overall score between 0-100 for that company's security that indicates a buy, hold or sell recommendation.

What kind of knowledge do advisors have?

adviceDirect specialists are licensed advisors who can discuss your portfolio, the advice you receive and how to take full advantage of the technology. They have many years of experience dealing with equities, mutual funds, ETFs and fixed income products.

How do I open an adviceDirect account?

You can open the following types of accounts with adviceDirect: Cash, Margin, RSP, RESP, TFSA, RRIF, PRIF, RLSP, LRIF, LIF, RLIF and LIRA. Get started any of the following ways: & #8226;Call us at 1-888-776-6886 between 8 a.m. and 5 p.m. ET, Monday to Friday. & #8226;Drop in to any BMO Bank of Montreal branch or book an appointment. & #8226;Visit the InvestorLine Store at 100 King St W, Toronto, ON M5X 1H3 & #8226;Complete an online application. & #8226;Download and print an application, fill it in and drop it off at a BMO Bank of Montreal branch or mail it to: BMO InvestorLine adviceDirect First Canadian Place 100 King St. W., Floor B1Toronto, ON M5X 1H3

How adviceDirect works

Special offer:

Get up to $3,500 cash back.^*

Get cash back up to $3,500 cash back when you invest online with adviceDirectfootnote, asterisk

Offer tiers table
You invest:	You get:
$10,000 - $24,999	$300
$25,000 - $99,999	$400
$100,000 - $249,999	$500
$250,000 - $499,999	$600
$500,000 - $999,999	$1,050
$1,000,000 - $1,499,999	$2,050
$1,500,000+	$3,500

Plus, get an additional $50 if you’re an existing BMO customer^*.

Open an account

Use Promo Code: ADCASH

Offer available to new BMO InvestorLine clients who open and fund their first account. See terms and conditions for complete details.

Try a free preview of adviceDirect

Try it now

Investing over $500,000?

Go premium

How adviceDirect works with you

1. We get to know you

Our investment professionals will take the time to get to know you, your unique financial needs, and goals so you can receive an end-to-end investing experience that’s completely tailored to you.

2. We’ll match you with a profile

Using what we’ve learned, we’ll match you with an that’s tailored to your investment goals.

3. We help build your portfolio

Once you’re assigned a profile, we help you build or balance your portfolio’s composition. We recommend accounts and the right mix of , but you make the final decision.

1. We get to know you

Our investment professionals will take the time to get to know you, your unique financial needs, and goals so you can receive an end-to-end investing experience that’s completely tailored to you.

2. We’ll match you with a profile

Using what we’ve learned, we’ll match you with an that’s tailored to your investment goals.

3. We help build your portfolio

Once you’re assigned a profile, we help you build or balance your portfolio’s composition. We recommend accounts and the right mix of , but you make the final decision.

Get to know MyAdvice

MyAdvice is a powerful recommendation engine that continuously monitors your adviceDirect portfolio and helps you invest online with confidence. When changes in the market impact your portfolio, MyAdvice provides you with personalized buy/sell recommendations and alerts to guide your next action and keep your portfolio in balance according to your:

1. Asset allocation

Ensure you’re holding the right mix of equities, fixed income, and cash to maximize growth or provide enough buffer to keep your portfolio on track.

2. Diversification

Improve your portfolio’s growth by monitoring how spread out your portfolio is across different industries and sectors.

3. Rating

Get buy, sell, and hold ratings, based on a system that scans 24 fundamental aspects of a company’s value to ensure you’re holding quality assets.

4. Risk

Assess the risk levels of all your securities and receive specific advice on how to reduce your exposure if you’ve gone above your risk limit.

Ongoing advisor support

When you want to consult with an expert, you can. Our licensed advisors are only a phone call away whenever you want to discuss your portfolio strategy, any advice you’ve received, or simply how to get the most out of adviceDirect.

Advisors can help:

Clarify investment recommendations
Review your portfolio
Discuss investment strategies
Provide additional market research
Review and explain notifications
Offer instruction on using adviceDirect’s tools and dashboard

Tools and research

With your investing knowledge and our powerful tools and research we can work together to help you invest smarter.

Get objective perspectives on North American-listed companies from BMO Capital Markets, and our partnerships with top research providers, like MarketGrader and Morningstar.
Proprietary and third-party research of B M O adviceDirect image
Give your portfolio the edge it needs with insights that are:
Tailored to the stocks you own or have in your Watchlist
Event-driven, based on key financial data such as an earnings release or dividend announcement
Ranked within your feed based on key events and the weight of securities in your portfolio
Personalized insights of B M O adviceDirect image
Our watchlists let you follow up to 50 different stocks and options at a time. With our watchlists you can:
Follow their performance.
Retrieve a personalized list of stocks.
Get easy access to current quotes and track analysts’ ratings.
Watch lists of B M O adviceDirect image
Our industry-leading ESG insights can help give your investment strategy an edge with research & ratings that allow you to invest through a sustainable lens. Powered by MSCI, an industry-leading ESG research provider covering 821,400+ equity and fixed income securities around the globe
pop-up window
footnote star As of January 2023, approximately 92% of the world's Corporate Equity and Fixed Income Market Cap — 10,800 companies (16,800 issuers including subsidiaries). MSCI ESG Research, coverage subject to change. Based on analysis of the ACWI IMI, Bloomberg Barclays Global Aggregate Index, Bloomberg Barclays Global Emerging Markets Index, Bloomberg Barclays US High Yield and Bloomberg Barclays Global High Yield.
, these insights can help you identify high ESG rated companies driving change – from adopting innovative green technologies to a more equal and inclusive workplace.
Review the overall ESG rating of any company or ETF and see how each performs under the three pillars of Environmental, Social, and Governance.
Compare ESG ratings of any company to its stock price and to its industry peers.
Identify industry leaders based on long-term risks such as climate change, human capital, corporate behaviour, board diversity, and more.
Stay informed of industry-specific business issues that may create significant risks and opportunities.
Analyze controversies and companies' adherence to international norms and principles.
Invest through a sustainable lens with our industry-leading ESG insights today.
video on InvestorLine - E S G Insights
Open an account
video on InvestorLine - E S G Insights

Our platform is flexible to fit your needs

adviceDirect Preview

Explore a sample of adviceDirect's tools and insights, check your portfolio’s health and watch your favourite stocks - free with adviceDirect Preview.

Learn more

adviceDirect Premium

Receive personalized advice, exclusive research and comprehensive financial planning from your dedicated advisory team at no extra cost with adviceDirect Premium - once you or your family holds over $500,000 in assets.

Learn more

What makes adviceDirect different

adviceDirect offers you tools, recommendations and services that you won’t find at any other online brokerage, plus the features you’ve come to expect with online investing.

chart comparing the features of different B M O online investing accounts
	BMO InvestorLine adviceDirect	Self Directed
Tools and research	You can access tools and research with an adviceDirect account	You can access tools and research with a self-directed account
Online trading and IPO access	You can access online trading and I P O access with an adviceDirect account	You can access online trading and I P O access with a self-directed account
Get 15 trades annually and unlock more^†	You can get up to 185 trades annually with an adviceDirect account
Advisor support	You can access advisor support with an adviceDirect account
Portfolio monitoring	You can access portfolio monitoring with an adviceDirect account
Trade recommendations	You can access trade recommendations with an adviceDirect account
Included trades	You can access included trades with an adviceDirect account
	Learn more	Learn more

BMO InvestorLine adviceDirect
Online trading with advice
- Tools and research
- Online trading and IPO access
- Get 15 trades annually and unlock more^†
- Advisor support
- Portfolio monitoring
- Trade recommendations
- Included trades
Learn more
Self Directed
Online trading
- Tools and research
- Online trading and IPO access
Learn more

Invest on the go with the new BMO Invest App

Use your preferred biometric log in method to access your adviceDirect account while on the move and start trading now
Easily access your online investing account with personalised advice and continuous portfolio monitoring for more informed investing decisions
Monitor your investments using MyAdvice based on your asset allocation, diversification, ratings, and risk

The BMO Invest app is designed for mobile phones. For the best BMO InvestorLine experience on tablets please use the latest version of your web browser. Supported browsers include Chrome, Edge, Firefox and Safari.

Ready to start investing with adviceDirect?

Open an account

What does adviceDirect cost?

Want to learn more about investing? Check out these helpful articles.

Learn more about how to stay on top of your investments and make confident choices

Visit BMO learning centre

adviceDirect Frequently asked questions

adviceDirect will send you notifications (either by email or a secure MyLink^TM inbox) alerting you to any issues in your portfolio and what action you should take to bring it back in line with your investor profile.
These include:
- Alerts advising you that there is an issue with your portfolio's asset allocation, diversification or risk
- Order fill notifications each time an equity order has been filled
- Rating change of any asset in your portfolio
- Corporate actions that need your attention
- Non-qualified securities in your registered account
- Market, stock and news alerts
- Alert that your eStatement is ready to be viewed
adviceDirect provides comprehensive ratings on equities, mutual funds and Exchange traded funds from our respected third-party partners Morningstar and MarketGrader:
Morningstar
Morningstar Inc. is a leading provider of independent investment research in North America, Europe, Australia and Asia. Morningstar's benchmarking and classifications are widely recognized as the industry standard by asset managers, fund companies and financial intermediaries.
Its ranking system analyzes individual exchange traded and mutual funds using a measurement of risk adjusted return of the past 3 years then assigns a score between 0-100 that indicates a buy, hold or sell recommendation.
Marketgrader
MarketGrader.com is an independent research provider who analyzes four key aspects of a public company's finances: growth, value, profitability and cash flow – for up to the past five years.
It assigns a daily score to these areas, based on 24 fundamental indicators, and combines them into an overall score between 0-100 for that company's security that indicates a buy, hold or sell recommendation.
You can open the following types of accounts with adviceDirect: Cash, Margin, RSP, RESP, TFSA, RRIF, PRIF, RLSP, LRIF, LIF, RLIF and LIRA.
Get started any of the following ways:
- Call us at 1 8 8 8 7 7 6 6 8 8 6 between 8 a.m. and 6 p.m. ET, Monday to Friday.
- Drop in to any BMO Bank of Montreal branch or book an appointment.
- Visit the InvestorLine Store at 100 King St W, Toronto, ON M5X 1H3
- Complete an online application.
- Download and print an application, fill it in and drop it off at a BMO Bank of Montreal branch or mail it to: BMO InvestorLine adviceDirectFirst Canadian Place100 King St. W., Floor B1Toronto, ON M5X 1H3
Once you start your application, an advisor will go through a full KYC interview to get you started as an adviceDirect client.

Have more questions? Visit our FAQ page

Have questions? That’s what we’re here for.

Call us

Connect with an Advisor from Monday to Friday 8 a.m. to 6 p.m. (ET).

1-844-274-3762 North America (Toll-free)

1-416-355-8366 International (Collect call)

Chat with us

Connect with a Specialist from Monday to Friday 8 a.m. to 8 p.m. (ET).

Let us contact you

Have one of our Specialists contact you to discuss your needs.

Get in touch

BMO InvestorLine Inc. is a member of BMO Financial Group. ^®Registered trade-mark of Bank of Montreal, used under licence. BMO InvestorLine Inc. is a wholly owned subsidiary of Bank of Montreal. Member - Canadian Investor Protection Fund and Member of the Investment Industry Regulatory Organization of Canada. An adviceDirect account is a non-discretionary, fee based account which offers investment recommendations. adviceDirect does not provide portfolio management by a portfolio manager. The client makes their own investment decisions and manages their own investment portfolio. adviceDirect does not offer discretionary, managed accounts.

How adviceDirect works

Income Profile

Balanced Profile

Growth Profile

Aggressive Profile

How adviceDirect works with you

1. We get to know you

2. We’ll match you with a profile

3. We help build your portfolio

1. We get to know you

2. We’ll match you with a profile

3. We help build your portfolio

Get to know MyAdvice

1. Asset allocation

2. Diversification

3. Rating

4. Risk

Ongoing advisor support

Advisors can help:

Tools and research

Our platform is flexible to fit your needs

adviceDirect Preview

adviceDirect Premium

What makes adviceDirect different

BMO InvestorLine adviceDirect

Self Directed

BMO InvestorLine adviceDirect

Self Directed

Invest on the go with the new BMO Invest App

Ready to start investing with adviceDirect?

Want to learn more about investing? Check out these helpful articles.

Professional advice meets fully digital online trading

Artificial Intelligence in AI Investing

Why you need to find your investment strategy

Learn more about how to stay on top of your investments and make confident choices

adviceDirect Frequently asked questions

Have questions? That’s what we’re here for.

Call us

Chat with us

Let us contact you

How adviceDirect works

Special offer:

How adviceDirect works with you

1. We get to know you

2. We’ll match you with a profile

3. We help build your portfolio

1. We get to know you

2. We’ll match you with a profile

3. We help build your portfolio

Get to know MyAdvice

1. Asset allocation

2. Diversification

3. Rating

4. Risk

Ongoing advisor support

Advisors can help:

Tools and research

Our platform is flexible to fit your needs

adviceDirect Preview

adviceDirect Premium

What makes adviceDirect different

BMO InvestorLine adviceDirect

Self Directed

BMO InvestorLine adviceDirect

Self Directed

Invest on the go with the new BMO Invest App

Ready to start investing with adviceDirect?

Want to learn more about investing? Check out these helpful articles.

Professional advice meets fully digital online trading

Artificial Intelligence in AI Investing

Why you need to find your investment strategy

Learn more about how to stay on top of your investments and make confident choices

adviceDirect FAQsFrequently asked questions

Have questions? That’s what we’re here for.

Call us

Chat with us

Let us contact you

adviceDirect Frequently asked questions